The 2018 Holiday Shopping Survey recently released by Wallet Hub shows 35 percent of Americans plan on spending more than $500 this holiday season, compared to 33 percent in 2017. Meanwhile, 15 percent say they will spend more than $1,001 and 19 percent say they will spend less than $100.
The survey also showed more people are better off financially this year compared to last year, with six in 10 people reporting that now versus five in 10 in 2017.
Electronics leads the list of most desired holiday gifts at 31 percent followed closely behind by gift cards at 30 percent.
While big box stores tend to get the most attention on Black Friday on Nov. 23, the busiest shopping day of the year, small businesses are reminding shoppers about Small Business Saturday on Nov. 24. This national campaign is intended to encourage shoppers to check out their local small businesses and support all they do for their local communities.